Baidu, Baidu, really does make a pool of Oulu
Why is this non-local search engine giant recently more?
Baidu has landed me in one of the show.
First, the antitrust defendant, a claim is 170 million yuan, Tangshan, a company came out and said: PPC, I am out of high prices, the top three, business is booming, who wants to site plan revision, the lowest bid when ranking the first, whether position before and after were included in the content even sharply ... ...
Side outsiders conquering a city, there was underway a home fire wall.
November 8, the one called "Baidu marketing Chexingtianxia" of the PPT began spreading online sensation, which is said to spread out from the inside Baidu, of course not be ruled out to competitors.
67 of the PPT on the "value-added services," a surprised to read, "Crisis Public Relations: the link in the page search screen (live chains)." The Baidu most competitive integrated marketing package, paste it also stated that the marketing part, "PR protection: delete negative information, enhance brand credibility to guide the positive public opinion."
CnBeta have friends anonymous comment: "Baidu, really very powerful, has become a Crime Scene it!"
Since then, November 10, Baidu Public Relations issued a statement on the theme "Our God in heaven: the user experience first," mainly used "is included by search engines, and search engine fairness has nothing to do with search engines The profit model irrelevant. Baidu will reject some of your pages, the only reason: The inclusion of the information can not be good for Baidu's users search experience "to cope with the defendant monopolized the event.
Baidu's PR contact, confirmed that they had been informed before the statement and has studied PPT spill, but did not make this statement in the relevant assessment. However, there Baidu insiders pointed out that it was a fraud of the PPT, but not convenient to Baidu for the time being, "the official response."
The above statement and the "false is said," so that I recall in October of this year, while Baidu has ignited when the Sanlu incident, in a meeting of the brand's meeting, a professor of marketing face of "what values Baidu What is this? Baidu's bid ranking is how is that? "The question, Baidu stakeholders generally the answer is:" Even to us 10 million, 100 million, or more, we do not undermine the Baidu brand dry something! "
Because it can reduce the total cost of ordinary people to find information, called for "information to people-oriented" search engine providers, quickly becoming the information age, a strong IT technology companies. For technology-based companies, has always been, people with the attitude towards children, loved the technology-based companies.
Why is the pride of a technology, but will Bad Baidu recently been?
The most important search engine ranking algorithms is naturally confidential, but we can know is, google's search results page rank (who is linked much more the sort who will be high) and the relevance of a link, while Baidu's results are Auction and related Phase is linked. So, to confirm the search results relevance, importance of technology, and the "key words" about the price of Competition, where to one end of the call whether this scale?
Of course, this is related to how we look at a search engine technology provider. It is able to provide effective service database marketing agency, or an objective, neutral and basic requirements for the new media, and on this basis, an extension of its business intelligence?
In the "Search" author 绾︾堪宸寸壒鍒?view, "Search is the gateway to the world's interest and desire of the window", as "thought control the world with the search giant" has appeared, we understand the world's eyes, has the The search giant for us to bring filtered "colored glasses." We naturally hope that it will be fair and objective, rather than borrowing the name of technology, to money-driven permutations and combinations.
So, Google made a "Don't be Evil (not evil)" slogan. Whether he did or not, at least show that search engines really have the "evil" the ability and potential trend.
As Bopu Man in the "technical monopoly" has said, "technology is an important attribute of modern media, media technology on the one hand shape our thinking and way of life, it also created a modern media empire's hegemony. "
So, it seemed, IT upstart, it is easy to become a hegemonic oligarchy.
Compared with Google, Baidu's success in local, a large part of it had benefited from a better user search experience, while it creates a set of "PPC" charging mode. However, we need to remember an old saying, "Success Xiao He, Xiao He also defeated."
As companies, especially listed companies, Baidu have enough self-control to keep "PPC" and "search just" balance. Once the results of growth by the temptation to balance all the way to the left and connivance of tilt. On the surface, is the damage and search for notarization, and is a business ethics issue, but the search affect the impartiality of the user experience and ultimately influenced "Everlasting," this major project. In other words, this is short-term benefits and long-term interests of the discrimination of relations.
Baidu new baked in the third quarter of 2008 earnings are still beautiful, revenue compared to last year, an increase of 85.1% to about 919.1 million yuan, compared with operating profit growth of 119.1 percent over the same period last year to about 368.3 million yuan . Net profit, compared with growth of 91.4% over the same period last year to reach about 347.9 million yuan.
But, more and more online banter begin the dialogue:
You see Kunitari now? Orangemen you see it too!
You use Baidu, right? You do it with Baidu? - If users have a sense of shame, this could be really easy to get up.
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